No 16 pages of legalese. Here's what we agree with each other — in plain language.
Madsen Studio · company reg. no. (CVR) 45798887 · Jens G. Madsen · jens@madsenstudio.dk · +45 91 11 23 64. These terms apply to all services unless we've agreed otherwise in writing.
A new website costs from 8,995 DKK and is hosted with me from 199 DKK/mo. The price depends on scope — you always get a clear quote before we start.
You own your site 100% once it's paid for: code, content and domain. No renting your own website.
If you'd rather handle hosting and running the site yourself (a full handover with no ongoing agreement), we agree a separate price for that.
New customers usually start with a free, no-obligation draft — so you see your site before you decide.
Plans are paid monthly and have no setup fee. Hosting and running the site are included.
The visibility plans (Growth and Pro) run for a minimum of 5 months from the start. The work starts on the first payment date. Google only rewards the work after a few months, and the 5 months give the effort a fair chance to show results. After that the agreement continues month to month with 1 month's notice — you're never locked in afterwards.
Webpartner (running and small edits) runs month to month with 1 month's notice.
Pay up front: pay 12 months in advance and you get 2 months free.
On its own: 4,995 DKK setup + 699 DKK/mo. As an add-on in an SEO plan: +299 DKK/mo and 4,995 DKK setup.
Kundefangeren automatically sends an SMS in your company name on missed calls. You keep your own number — call forwarding is set up on your phone. The SMS messages are factual messages to people who called you themselves (no marketing without consent).
As the system processes call data on your behalf, we enter into a data processing agreement (GDPR) as part of the setup.
I promise solid work: hand-coded sites, honest ongoing effort and full transparency via your own dashboard and a monthly report in plain language.
I never guarantee a specific ranking on Google or in AI search — no one can do that honestly. You can always follow the progress in black and white, and scale up, down or cancel after the minimum period.
Payment is by invoice (bank transfer). The payment deadline is stated on the invoice. All prices are in Danish kroner and excl. VAT.
An agreement is made when you say yes (email, SMS or phone) and pay the first invoice — no signatures or paperwork. An SEO engagement always starts on the first payment date, so the start date is clear for both of us, and the start is confirmed explicitly in writing.
I'm not liable for indirect losses (e.g. lost revenue) or for downtime and faults at third parties (hosting, phone and software providers). I choose proven providers and react quickly if something goes wrong.